Our founders were united by a passion for maple that led them to the hills of Vermont, where a lifelong love affair with the sugar maple forests there began.
Up in Island Pond, Vermont, more than 24,000 acres of sugar maple trees (our sugarbush) sit at the ideal elevation and latitude for prime sap production. In these quiet hills, we assembled our team of maple fanatics, forest guardians, and tree doctors, and we tapped our first tree in 2015. Since then, we have lovingly attended to and cared for the largest maple sugarbush in the country. Healthy trees mean happy trees, and happy trees produce more sap — and let us tell you, our trees are some of the happiest in the world.
You could say the rest is history, but it doesn’t end there — once we developed our unique Steam-Crafting™ process, and tasted our first batch of syrup, inspiration hit us like a bolt of lightning. We have been dreaming up new, delectable, wonderful ways to use maple ever since, in our teas, spreads, coffees, and more, and we are on a mission to share the delicious, natural, organic, and sustainable sensation of maple with the world.
We're taking maple, and we're trying to think about it as creatively as possible.